Levi Strauss and Jacob Davis invented and patented the idea of using copper rivets at the stress points of sturdy work pants.

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Jeans are trousers generally made from denim. They became popular among teenagers starting in the 1950s which remain as a distinct icon of American culture. In 1873, Levi Strauss and Jacob Davis invented and patented the idea of using copper rivets at the stress points of sturdy work pants. After one of Davis’s customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the top of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they both go into business together. Early Levis, called “waist overalls,” came in a brown canvas duck fabric and a heavy blue denim fabric. His business became extremely successful, revolutionizing the apparel industry.